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DGreat Adelaide SEO is fully committed to helping Adelaide businesses grow by increasing their website visibility. We have made it a priority to train Search Engine Optimiser specialists every week on the new algorithm roll out by Google. We understand how volatile this algorithm is and we take our client’s Google ranking very seriously. At the creation of the web page, Google factors in over 200 signals when ranking a website. We have worked very hard to understand all these signals and learn how to use them to the advantage of our clients.
Signals such as keywords in description tag, keyword in H1 tag, keyword density, content length, latent semantic indexing keywords in content (LSI), LSI keywords in title and description tags, duplicate content, page loading speed, rel=canonical, active website, outbound link and inbound link qualities, syndicated content, broken links, affiliate links, page priorities in sitemap, website usability, page age, number of pages, server location, breadcrumb navigation, mobile optimisation, alt tags on images, backlink authority, etc.
Social Media today has revolutionised the way we communicate and interact with each other as a human beings. With FaceBook users alone hitting 24.4 million per month in Australia, any business that is not taking a good advantage of such platform is operating in the stone age. To maximise the tremendous power of digital marketing, social media must be fully integrated in your business strategies for predictable success.
Our team uses some of the most sophisticated tools and techniques to implement and deploy social media marketing. We generate sales and enquiries via social platform just as we do over other channels. The fact that Google now uses social media signal as part of the over 200 ranking factors makes it imperative to implement. Google believes social platforms such as Facebook and Twitter is a great way to legitimise a brand. While on page optimisation of your website is important, the off-page is equally important as well. When Google bot or Google spider, goes around the billion of web pages, crawling and indexing them, you want to make sure all websites pointing to your website including social media are optimised to perfection. This doesn’t only help your ranking, it helps your business branding and represent you well.
Digital Marketing incorporates all marketing avenues in the digital world. When you have a solid digital marketing plan for your business, your business is set to thrive and gain the necessary traction you so desire. There are numerous channels to execute a successful digital marketing campaign, depending on your budget. You could implement all the available channels if you are a big cooperation or simply decide to use a few. Some of the main stream and effective channels you would want as a basic includes but not limited to: Search Engine Marketing, also known as SEM, Google re-marketing, Pay Per Click also known as PPC, email marketing, display advertising, affiliate marketing, online public relation, etc. These are some of the channels available to explore and build strong strategies around when implementing your campaign.
We like to think of ourselves as an experts in all thing digital and that has proven to be true over the years. We have had the tremendous opportunity of working with big to small businesses across Adelaide and helping them to grow their online presence through pragmatic implementation of digital channels.